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Governor to Kick Off Initiative at Ag Expo
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Governor Snyder will speak on the significance of Michigan’s agriculture industry and kick off the “Pure Michigan Farmer” campaign at the Michigan Ag Expo ceremonial breakfast Tuesday, July 17 at Michigan State University.


Source: Michigan Ag Council

Contact: Becky Cunningham at 517-323-6693

 

Governor to Kick Off Initiative at Ag Expo


Governor Snyder will speak on the significance of Michigan’s agriculture industry and kick off the “Pure Michigan Farmer” campaign at the Michigan Ag Expo ceremonial breakfast Tuesday, July 17 at Michigan State University.

The “Pure Michigan Farmer” theme is a leg of the Pure Michigan Agriculture campaign—a partnership between the Michigan Ag Council (MAC) and the Michigan Economic Development Corporation (MEDC) to showcase the economic and social impact of the state’s second-leading industry. Pure Michigan Farmer efforts will highlight the hard-working farm families who grow and raise Michigan’s more than 200 varieties of food.

“Pure Michigan has come to mean growth and opportunity – as well as majestic natural beauty here in Michigan.” said Michael Finney, President and CEO of the Michigan Economic Development Corporation. “We have leveraged this powerful brand across our business, talent and travel sectors in order to provide real benefits to companies, like our farmers and agricultural producers, doing business and utilizing the resources and products here in the state.”

“The ‘Pure Michigan Farmer’ campaign showcases the hard-working farm families across Michigan who produce the diverse bounty of our state's food and agriculture products," said Jamie Clover Adams, Michigan Department of Agriculture and Rural Development Director. "This state and industry partnership which created both the ‘Pure Michigan Farmer’ and the ‘Pure Michigan Agriculture’ campaigns truly showcases the vital role food and agriculture play in the state's economy, and encourages consumers to buy local to support Michigan's family farms.”

Pure Michigan Agriculture pins and Pure Michigan Farmer window clings will be given to breakfast attendees, farmers and leaders in the agriculture industry, and promotional items such as reusable shopping bags and notepads will be handed out to the public throughout Ag Expo.

“Having a presence at Ag Expo will put our message into the hands of both farmers and consumers and generate some momentum for the campaign,” said Laura Moser, Communications Manager of the Michigan Milk Producers Association and President of the Michigan Ag Council. “Our goal is to thank Michigan farmers and create an awareness of all that the agriculture industry is to Michigan.”

The group behind the Pure Michigan Campaign—Travel Michigan—is part of the Michigan Economic Development Corporation. The Michigan Economic Development Corporation, a public-private partnership serving as the state's marketing arm and lead agency for business, talent and jobs, focuses on helping grow Michigan's economy. For more on the MEDC and its initiatives, visit: www.MichiganAdvantage.org. For Michigan travel news and updates, please visit www.michigan.org.

To learn more about Pure Michigan Agriculture, visit www.michigan.org/Partners/Michigan-Agriculture.