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Webinar Series on Beef Production and Marketing
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MSU Extension Offers Webinar Series on Beef Production and Marketing

Source: Michigan State University, College of Agriculture and Natural Resources

Contact: Beth Stuever at 517-432-1555, ext. 105


MSU Extension Offers Webinar Series on Beef Production and Marketing

Michigan State University (MSU) Extension is offering a series of webinars starting Feb. 21 to educate beef professionals on the latest industry practices. Beef professionals interested in learning about cost of production, cost analysis, marketing techniques and other factors affecting the beef industry should attend a webinar series presented by MSU Extension agriculture and agribusiness experts.

“It is important for beef producers to understand the end product they produce,” Jeannine Schweihofer, MSU Extension meat quality educator, said. “More importantly, producers need to share their knowledge and have a conversation with their customers regarding the beef they are selling them.”

Beef cattle economics 101 will fill the webinar on Feb. 21. Beef specialists will cover the current cost of beef production; annual cow feed cost analysis; the influence of cow size, grazing, management and marketing on profitability; and end-product marketing targets. Experts will dedicate the second webinar on Feb. 28 to discussing the cost of forage opportunities. Grazing costs and backgrounding calves before finishing compared to taking calves right to the feedlot after weaning are important places to look for dollars that add up these days.

The March 13 webinar will feature business planning and identify market potential and current consumer demand trends. The final webinar in the series on March 20 will focus on the end product. Attendees will become familiar with regulations for direct marketing beef, understand pricing when selling beef, and learn how decisions made in management and different production scenarios can alter beef quality.

Each session will run from 7 p.m. to 9 p.m. Registration costs $15 per session or $50 for all four sessions. To learn more about the webinars, visit the MSU Beef Team’s website at http://beef.msu.edu. If you have further questions, contact Schweihofer at gobbelj@anr.msu.edu or 989-996-0684.