CEO Comments - Not Your Father's Farm Credit
10/15/2018
Dave Armstrong
Old Oldsmobile

Are you old enough to remember the phrase “not your father’s Oldsmobile?” If you are, you know that Oldsmobile was a General Motors brand that was searching for a way to reinvent itself from a stodgy car line for “senior citizens” to a brand that was “cool” for those under 35 as well. Unfortunately, Oldsmobile was never able to “walk the talk” and ended production in 2004.
The demise of the Oldsmobile brand is not the point, but rather the tagline they used. “Not your father’s Oldsmobile” is still occasionally used today as a way to communicate technological advancement and current relevance for just about anything even that “GreenStone is not your father’s Production Credit or Federal Land Bank Association” either!

GreenStone, along with the entire national Farm Credit System, celebrated its 102nd anniversary in July and has come a long way in the array, customization, flexibility and sophistication of the products and services it provides to its members and how you can do business with us.

GreenStone is known as the premiere lender to agriculture and rural homeowners in Michigan and Northeast Wisconsin but most people do not know that it is a technology company as well. That’s right!

GreenStone makes the loan origination software plus several other applications it uses to do business with its 24,000 members and nearly $9 billion in assets plus, provides these services to eight other Farm Credit associations in the mid-west totaling $20 billion in assets.

Most financial institutions purchase the technology they use to run their businesses from application providers that specialize in software 

Dave Armstrong

for the financial services industry and we buy some of these as well if they meet our needs and those of our members at a competitive price. However, we decided to develop our own loan origination system in 2003 when we were unable to get what we needed from traditional sources and it has only grown since then.

So what does this mean to you as a GreenStone member? It means you can rely on GreenStone for state of the art technology systems when it comes to protecting your confidential information and providing you with the convenience you need to manage in a fast-paced business environment.

In this issue, we are showcasing a number of our on-line tools we have developed that you can use to do business with us how and when YOU choose in a safe and secure environment.

The centerpiece of our online activity is the newly designed GreenStone website. The new functionality of the website provides easy access to all our online tools through the My Access portal. It also serves as a digital hub of all resources and tools provided to our customers. Here you can find information on market trends, GreenStone events and other information important to your business.

Through the My Access portal you can communicate with us at the time and location convenient for you. With two-way file exchange and online banking you can manage your accounts 24-hours a day, view account history and details.

You can also access your account information from our convenient app available in the Apple and Google Play stores. With the GreenStone app, you can make payments or deposits, transfer funds or make disbursements from your phone.

Our country living customers can take advantage of our fast and convenient on-line loan application, as well as a loan calculator to estimate loan payments.

And remember, if you still prefer   to have a personal conversation with us, we have 36 branch locations staffed by people who know you by name and are happy to serve you either by phone or in person.

If you need help getting set up on any of the services noted above contact your local branch office and they will be glad to assist you.

Best wishes for a productive and safe harvest. Feel free to contact me if I can ever be of assistance. Thank you for your business!

Link to full article:   https://issuu.com/greenstonefcs/docs/partners_fall_18web/4



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