Marketing Fresh Produce via Direct to Consumer and Intermediated Markets
Mariel Borgman, MSU Extension
MSU Extension DEMaND Bulletin


Demand for fresh produce continues to grow as individuals and institutions prioritize nutrition and locally grown foods. Since there is a wide variety of ways to tap into this demand, you should examine the various market channels to see which may be the best fit for your business goals.

This guide provides an overview of direct and intermediated marketing channels, including quality standards, insurance and food safety considerations, communication, skills, pricing, and typical customer profiles. It also explores some of the most common market types within each channel and the unique aspects of each.


Click here to learn more about the Michigan State University Extension Beginning Farmers DEMaND (Developing and Educating Managers and New Decision-makers) Series. 

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