As a testament to the association’s focus on member-focused service, GreenStone Farm Credit Services is proud to announce 95% customer satisfaction based on its annual member survey. The results mark 21 consecutive years the cooperative has exceeded a 90% satisfaction score.
“We’re committed to providing tailored financial services and solutions that support the growth of our members,” said GreenStone President and CEO Travis Jones. “Our members’ trust in our association underscores our exceptional team’s dedication to delivering effective and reliable service.”
The customer satisfaction survey uses a seven-point scale ranging from being “very dissatisfied” to “very satisfied”, as well as measuring customers’ perception of GreenStone’s performance over the past year. For the third year in a row, 98% of those surveyed responded they felt GreenStone is a financially sound lender with effective staff, and 73% of customers were “very satisfied.” Customers also reported the highest level of satisfaction in five years with the association’s crop insurance and tax and accounting services.
Two branches have received three or more years of an average customer satisfaction score of 100%, demonstrating the branches’ commitment to providing consistently excellent customer service.
Customers noted their appreciation for the cooperative’s Patronage program, where GreenStone gives back a significant portion of its profits to members as a dividend. This year the cooperative exceeded more than $1 billion in total dividends returned to member-owners over the past 20 years.
Additional points of high satisfaction were the cooperative’s clear communication, efficient processes, and overall positive experiences, underscoring the value of the relationship between GreenStone’s staff and its customers.
“These scores represent our commitment to continuously providing member-focused service,” said Jones. “We’re deeply invested in the success of the rural communities of Michigan and Wisconsin and take great pride in being a trusted partner in our member’s growth.”
Overall, this year’s survey results demonstrate the importance GreenStone places on providing its members unique financial solutions that help them build businesses, build lives, and build up the rural communities we call home.
